Project Description

Anicecommunication, Press Office and PR in Italy for INEOS Automotive managed the presentation of the interiors of the INEOS Grenadier off-road vehicle to the Italian media attending the European launch on 2 July 2021 at the headquarters of INEOS Automotive GmbH, in Böblingen (Stuttgart) in Germany.

A small number of journalists were invited to participate in the live event which was also attended by the management of INEOS Automotive.

Newspaper selection, management of invitations and telephone recalls, translations of press material, management of information flows between media and management, air and railway ticketing, management of transfers and movement of journalists during the event, post-event debrief, journalist recap, press review.

All information on INEOS Grenadier, the uncompromising off-road vehicle ready to face all the challenges that work and life bring, is available in the Anicecommunication Press Room.