Cornaredo (Milan), 22 June 2022 – Castrol, a global leader in the production of lubricants, and Bosch, a leading supplier to the global automotive sector, have signed a new partnership agreement for the Italian market.
The collaboration will enable Castrol to communicate its promotional activities throughout the Italian Bosch Service Network, across online and offline channels. The collaboration will also further strengthen the promise of quality and reliability of the Bosch Service Network.
From Left: Mirko Rabuffi, Partnership and Business Development Italy Bosch, Elisabetta Lanfranchi, Channel Marketing Manager Automotive Aftermarket Southern Europe Bosch, Davide Busnelli, Sales Manager Automotive Italy BP Castrol, Roberto Bindelli, Distributor Business Manager & KAM Bosch BP Castrol
Davide Busnelli, Sales Manager, Castrol Automotive Italy, said: “We are really pleased to announce this strategic partnership, which unites two trusted and high-performing brands. We aim to emphasise how essential it is to provide technological excellence through the Bosch Service Network. With the help of our Castrol Authorised Distributors, we aim to increase our market share, aided by the value and innovation of our range, and supported by strong incentives and marketing activities”.
Elisabetta Lanfranchi, Head of Bosch Networks for Southern Europe, adds: “This partnership brings together two of the biggest brands in the automotive aftermarket, creating further opportunities for our partner workshops to stand out through excellent technical service and the offer of spare parts and lubricants. The knowledge and high-level skills that Castrol offers in terms of new lubrication technologies, together with dedicated marketing initiatives, delivers concrete advantages for BCS workshops.”
Thanks to this partnership and the synergies of the two companies’ marketing tools and skills, Bosch Car Service workshops will have the opportunity to stay informed about the latest developments of Castrol’s products and services, including product range updates, promotional activities and brand incentives.
For additional information, please contact the Bosch Car Service network at BoschCarService@it.bosch.com or send a message to Castrol via the ‘Contact us’ section of the Castrol website.
Bosch Car Service and Castrol: Partners of excellence at the service of the motorist.
