Project Description
Planning, management and implementation of Media Training for PLI – Petronas Lubricants International management. The aim of the course was to allow participants to improve their preparation in managing interviews, in dealing with journalists and the flow of information and in responding to the media in the best possible way in crisis situations.
The Media Training organized by Anicecommunication, in collaboration with Roberto Rasia dal Polo, for the PLI Petronas management, was structured in back to back shifts of small groups of 3 people with half-day full immersion sessions consisting of a theoretical part and a practice, with more space for the latter to allow participants direct feedback, one to one, on what they have learned during the course.
Taking advantage of the eclectic journalistic, radio, television, theatrical and media relations experience of the teacher, Roberto Rasia dal Polo, the theory was to the full benefit of the practice with simulations of video interviews and punctual analysis of the responses and behavior of the participants facing the camera.
