• Vredestein UnipolSai free insurance automatically activated with the purchase of a set of Vredestein tyres
• This is the first of a series of additional services offered by the Italian Vredestein Security Centers to their customers
Amsterdam, 26 July 2022 – Vredestein, an Apollo Tyres brand that has always been attentive to road safety issues, has signed an important agreement with UnipolSai Assicurazioni: all the Italian Vredestein Safety Centers, with the purchase of a set of Vredestein tyres, will offer insurance coverage useful in case of unforeseen events (collision and puncture).
The policy provides for the replacement of the tyre, in the event of an accidental puncture or traffic accident with responsibility and includes the replacement of one tyre per insurance year, assembly, toe-in and balancing costs excluded. The agreement is valid in the Italian territory, the Vatican City and the Republic of San Marino.The free insurance coverage, valid for 12 months, is activated by the authorized dealer. The Vredestein Warranty Certificate delivered to the customer contains all the information relating to the UnipolSai policy.
The novelty is part of the plan to expand the services offered by the Vredestein Security Centers to their customers. The only requirement for the activation of the policy is the purchase of a set of tyres from the Vredestein range, which is made up of models for every size, need and season and boasts excellent results in independent tests carried out at European level by media and automobile clubs.
“We have taken a further fundamental step forward to make cars safer and to retain the most demanding customers, who have opted for the best product and the best dealer”, explains Stefano Sbarzaglia, Executive Sales & Brand Manager Vredestein of Apollo Tyres. “We are among the first, if not the first, manufacturers to offer this kind of exclusive service to the end user, always focusing on the authorized dealer, who delivers to the customer, in addition to the policy, also the official warranty of the company”.
“That with the Vredestein brand is a new partnership that we care a lot about, because it allows us to position UnipolSai Assicurazioni within the tyre sector, with an important value proposition,” adds Stefano Soncini, responsible Mass Retail and New Distribution Channels at UnipolSai Assicurazioni.
UnipolSai Assicurazioni is the leader in Italy in the Non-Life classes and, in particular, in the car insurance and is listed on the MTA market of the Italian Stock Exchange. It serves 15.5 million customers thanks to the largest agency network in Italy.
“The partnership with UnipolSai will be further expanded, because it is not limited to this proposal, but wants to be at 360°,” adds Sbarzaglia. “We are already studying other collaborations that we will present in the coming months, and which will allow the Vredestein Security Centers to enrich their range of services”.
For more information on Vredestein products, visit the website at: vredestein.it.
