- Castrol’s oils and lubricants are used by NASA’s Mars Perseverance Rover, currently operating in temperatures as low as minus 153 degrees Celsius
- Podcasts feature personal stories from inspirational people performing in extreme environments, including outer space
- With 35% of podcast listeners interested in technology and science*, the new series aims to reach both new and existing Castrol customers
- Vehicle workshops invited to share social media teasers with customers to raise brand awareness
- ‘Castrol on Mars’ podcast series available on all major podcast providers and via Castrol’s website
Castrol has launched ‘Castrol on Mars’, a new podcast series featuring a group of inspirational scientists, astronauts, racing drivers, engineers and thought leaders. Each tells their story about what it takes to perform in some of the most extreme conditions on the planet – and even in outer space. Listeners can tune into the ‘Castrol on Mars’ podcast here.
Castrol’s oils and lubricants are currently performing 250 million miles away in temperatures as low as minus 153 degrees Celsius on NASA’s Mars Perseverance Rover. Castrol’s specially developed Braycote greases and Brayco oils provide essential lubrication to scientific instruments, including a weather station, ultraviolent spectrometer and laser micro imager. Whether chosen by NASA or workshops back here on Earth, Castrol’s products offer very high levels of durability both in outer space and closer to home.
Available on all major podcast providers, the eight-episode series includes commentary from astronauts Sandra Magnus and Robert Thirsk who describe how they dealt with the extremes of outer space, while Sarah Cruddas, a space journalist, international TV host and award-winning author, discusses what NASA’s Mars Perseverance Rover is contending with during its extraordinary mission.
Astronaut Sandra Magnus
Closer to home, Formula E’s Sam Bird and World Rally’s Gus Green-Smith describe what it takes to claim victory behind the wheel in top-level racing, while David Eyton, bp’s former head of innovation and engineering, gives his perspective on the challenges faced by engineers and scientists when developing products that need to stand-up to extreme pressures.
Workshops are invited to share teasers of the podcast from Castrol’s social media channels to increase engagement, while dealers can also leverage the podcast series to raise awareness of Castrol’s leadership in developing premium lubricants during workshop visits.
Research shows that 35% of those who regularly listen to podcasts are interested in subjects relating to technology and science*.
Elizabeth Jones, Castrol Global Communications, said: “Our new podcast series highlights what’s required to perform in some of the most far-flung, extreme environments. Through engaging and personal stories from some of the world’s adventurers and individuals, workshops can utilise these assets to build trust, win sales and enhance their connection with the wider Castrol brand.”
Castrol’s oils and lubricants are used in the very machines that are transporting these inspirational individuals, whether in outer space, on land or under the sea. Similar levels of superior protection and durability these products provide is available to workshops and their customers in the form of Castrol EDGE
Castrol EDGE with Fluid TITANIUM Technology™ physically transforms its structure – becoming stronger at points of extreme pressure to keep metal apart and reduce friction. When the pressure subsides, the oil reverts to its free-flowing state. Stronger under pressure, Castrol EDGE with Fluid TITANIUM Technology™ helps reduce performance-robbing friction by 20%**.
Listeners can tune into the ‘Castrol on Mars’ podcast series for free via the Castrol website and the following major streaming services.
*Data obtained from Audience Origin 2021 report.
** On average, rounded to the nearest whole number. Compared to the same oil without Fluid TITANIUM. Products tested representing 75% of 2017 sales volume.
Anice Press Office Castrol Italy
