- Strong partnerships: Aiways relies on country-specific sales partners in Europe with extensive know-how and existing structures
- Ideal complement: The innovative direct sales model is based on 360° online customer consulting, which extends to the digital ordering process
- Over 160 points of sale: In just two years, Aiways has been able to create a tight distribution network in 14 countries in Europe
Shanghai/Munich, November 25, 2022 – For the sales launch of the Aiways U6 SUV-Coupé, the young brand from Shanghai can rely on a close-knit sales network in Europe. An intelligent mix of digital direct sales and stationary points of contact creates real added value for customers and clearly sets Aiways apart from the competition.
Establishing a new brand is no easy task. Even more so in the very conservative automotive sector. It is not enough to score points with innovation, functionality, design and price. Today’s customers also want support and service, because statistically the purchase of a car is the second most expensive thing in life after owning a home. Aiways has therefore created an innovative sales solution.
Aiways U6 and Aiways U5
Strong partnerships: The best intelligently combined
Building a dealer network is complex, time-consuming and expensive. For many brands, it is therefore the biggest obstacle to rapid growth. Aiways therefore decided against building its own network and instead looked for an intelligent solution that combines the best of all worlds and found it in the country-specific partner model.
“Our innovative direct sales model has enabled rapid expansion into new European markets despite the challenging market environment. To best support our customers, we have established a network of trained professionals in each market who provide reliable service when needed,” explains Pierre-Adrien Ducarre, Director Buiness Development and Sales at Aiways Overseas, with regard to the benefits of close cooperation with the European distribution partners.
Digital 360° customer consulting: modern solutions for modern customers
With the functional U5 SUV and the lifestyle-oriented U6 SUV-Coupé, the Aiways model range is aimed at a young and technology-savvy generation of customers. Aiways wants to facilitate the entry into future-oriented electric mobility and therefore convince with innovative solutions from the very first moment. The country-specific websites, for example, offer a 360° product experience that ranges from individual vehicle configuration to digital ordering options – always closely interlinked with stationary sales.
Everywhere on site: over 160 sales bases in 14 European countries
In just two years, Aiways has already achieved in Europe what many competitors can currently only announce. With more than 160 sales outlets in 14 countries, the model range can be reached and tried out by customers in every metropolitan area. The close-knit network of contact points and service partners is an essential part of the brand philosophy and a major advantage over the competition.
In addition to the sales bases, Aiways also organizes spare parts management locally and keeps not only wear parts but also body parts and all components of the high-voltage battery and drive system in stock in a large central warehouse in Amsterdam covering more than 12,000 square meters. This ensures smooth and timely customer service.
Anicecommunication, Automotive PR and Press Office for Aiways in Italy
