New Castrol product finder directs consumers to nearby workshops with appropriate stock.
- Castrol Product Finder provides bespoke recommendations for engine lubricant, transmission fluid, brake fluid and coolant
- ‘Where to buy’ feature offers ‘one stop shop’ directing users to nearby Castrol branded workshops and distributors, and online sites with available stock
- Compatible Castrol products can be searched by vehicle or product name
Cornaredo (Milano), 27 febbraio 2023 – Castrol has launched a new online product finder, helping consumers identify and purchase the correct engine lubricant, transmission fluid, brake fluid and coolant for a specific vehicle. The tool, to be found at: castrol.it/trovaolioadatto (for italian market) slso provides directions to nearby authorised workshops and retailers that have the appropriate products in stock.
A ‘Quick Search’ feature allows the user to identify suitable Castrol products by simply entering the registration number, or by searching by brand and model. Users can also search quickly and easily by the Castrol product name before confirming vehicle compatibility. Products include those suitable for today’s growing number of electrified vehicles.
Castrol’s new product finder offers users a ‘one stop shop’, listing all Castrol branded workshops and distributors where the selected products are currently in stock and available to buy. Google Maps is integrated into the tool to offer a map view and route directions for suitable locations. The ‘Where to Buy’ tool, found at:castrol.it/trovaofficina (for italian market) also provides direct links to online retailers that stock the desired products.
The new Product Finder can also be used by technicians prior to carrying out regular service, maintenance and repair work so that they always use the most appropriate Castrol fluids.
Shailendra Gupte, Marketing Director EMEA at Castrol comments: “These lubricants and fluids are carefully formulated and confirming their compatibility with a specific vehicle is the best way to unlock their capabilities. Many consumers are unsure of the most appropriate lubricant and fluids to purchase for their vehicle, and are unsure of where to find definitive guidance. In developing the new tool, our focus has been on helping consumers make informed choices while also driving footfall for workshops and retailers, streamlining the transition from online to offline and making the whole purchase process simpler and more effective.”
Running a vehicle with the incorrect engine oil could potentially have serious consequences: modern engines are made to increasingly tight tolerances, and an unsuitable lubricant could reduce the activity of catalysts, cause blockages in filters, and may result in oil not reaching key components leading to potential engine damage. Castrol has recently launched a new, free-of-charge technical support service, allowing workshops and consumers in Italy to interact with a dedicated team of technical specialists trained to provide tailored advice and resolve technical queries. The technical agents are available eight hours a day, five days per week at no cost by emailing MondoCastrol@castrol.com.
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