Project Description
An event reserved for Italian media was organized for the INEOS Grenadier, the new uncompromising off-roader from INEOS Automotive.
On Wednesday, December 14, 2022, in Rome, in the picturesque setting of Borgo di Tragliata, in the hills of Fiumicino, Anicecommunication, as the Press Office for INEOS Automotive in Italy, invited leading industry publications, newspapers, and generalist TV to get a closer look at the new INEOS Grenadier off-roader, discover some of the accessories in the range, and take a ride in the Grenadier prototype on the Tragliata estate track alongside an INEOS Automotive driver. The event was attended by Klaus Hartman, Head of Europe for INEOS Automotive, Stefano Gavioli, Regional Business Manager Italy, INEOS Automotive, and Domenico Limardo, Regional After Sales Manager Italy, INEOS Automotive, who were available to the media.
Logistical and operational organization included creating and managing invitations, mailing lists, ticketing and transfers, secretarial services, and guest recalls, with on-site presence. Preparation of informational materials for press use, video coverage of the event, broadcast media services, post-event debriefing, and press reviews were also provided.
