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Editorial Staff

About Editorial Staff

La redazione di Anicecommunication è composta da giornalisti, esperti di comunicazione e marketing, content manager e storyteller.

Castrol on Mars podcast series created to boost consumer awareness of lubricant durability

2022-08-12T15:48:26+01:00Castrol, Press Room, What A Nice Blog!|

Castrol’s oils and lubricants are used by NASA’s Mars Perseverance Rover, currently operating in temperatures as low as minus 153 degrees Celsius Podcasts feature personal stories from inspirational people performing in extreme environments, including outer space With 35% of podcast listeners interested in technology and science*, the new series aims to reach both new and [...]

BYD Introduces Innovative Electric Passenger Car Range to New European Markets

2022-08-26T10:49:04+01:00BYD, Press Room, Services, What A Nice Blog!|

BYD is a high-tech company devoted to technological innovations for a better life with zero-emissions energy solutions. Revolutionary BYD Blade Battery introduces new levels of safety, durability and performance. BYD HAN is a sleek and sporty electric E-segment sedan that offers a high-tech premium experience. BYD TANG: full-electric 7-seater family SUV. BYD ATTO 3 is [...]

Success story: Aiways U6 SUV-Coupé breaks order record in China

2022-08-24T13:50:16+01:00Aiways, Press Room, What A Nice Blog!|

Aiways U6 SUV-Coupé breaks the record for the most pre-ordered car in Aiways history in a single day in China after start of sales communication Global expertise for sustainable success: Reinforcements in top management in China and Europe make Aiways fit for global expansion and impressive model offensive Attractive employer: Aiways Europe offers an international [...]

THE SHARP END OF SUSTAINABILITY: NEW STUDY COMISSIONED BY CASTROL

2022-08-18T14:19:08+01:00Castrol, Press Room, What A Nice Blog!|

THE SHARP END OF SUSTAINABILITY: NEW STUDY COMISSIONED BY CASTROL REVEALS THAT 71% OF BUSINESS LEADERS BELIEVE MANAGING THE NET ZERO TRANSITION WILL BE THE BIGGEST CHALLENGE THEIR BUSINESS HAS EVER FACED The Sharp End of Sustainability – a new study commissioned by Castrol - reveals that 71% of business leaders in the automotive, industrial, [...]

Technical advantage: Aiways U5 SUV with innovative lightweight design

2022-08-24T13:52:05+01:00Aiways, Press Room, What A Nice Blog!|

Intelligent and economical: Thanks to pioneering technologies in body-in-white construction and drive architecture, the Aiways U5 SUV weighs 350kg less in comparison its competitors Unrivaled light weight and durability: Advanced recuperative braking system and low vehicle weight ensure long service life of chassis components Cost-effective and sustainable: 100,000km service interval ensures low maintenance costs [...]

Leading Chinese Automaker BYD (China) and Castrol sign strategic collaboration agreement

2022-08-22T11:01:00+01:00BYD, Castrol, Press Room, What A Nice Blog!|

BYD (China) and Castrol sign three-year partnership to enhance the supply and promotion of Castrol ON advanced EV Fluids for BYD’s zero-emissions vehicles. The agreement builds on existing first-fill agreement BYD (China) to officially recommend Castrol ON EV Transmission Fluid for its luxury flagship sedan Han series Agreement includes promotional activities across BYD (China)’s retail [...]

bp to invest up to £50 million in new global battery research and development centre in Britain

2024-11-11T16:18:50+00:00Castrol, Press Room, Stories, What A Nice Blog!|

bp continuing to invest in the UK, with new investment of up to £50 million for new electric vehicle battery testing centre and analytical laboratory in Pangbourne Aims to advance development of engineering, battery technology and fluid technology into new applications such as electric vehicles, charging and data centres New facilities at its Castrol headquarters [...]

Vredestein and UnipolSai: free insurance for accidental damage on Vredestein tyres

2024-11-11T16:19:02+00:00Aiways, Curiosities, Marketing & Social, Press Room, Services, What A Nice Blog!|

• Vredestein UnipolSai free insurance automatically activated with the purchase of a set of Vredestein tyres • This is the first of a series of additional services offered by the Italian Vredestein Security Centers to their customers […]

Apollo Tyres expands EnduRace RD2 truck and bus tyre range with two new sizes

2022-07-22T17:42:20+01:00Apollo Tyres | Vredestein, Press Room, What A Nice Blog!|

Amsterdam, 25 luglio 2022 – Apollo Tyres is expanding its range of EnduRace RD2 truck and bus tyres, adding two new sizes, 315/70 and 295/80, to the highly-successful product line-up. Available exclusively for 22.5-inch wheels, the standard for modern commercial truck and bus tyres, the Apollo ‘Regional Drive’-application tyre provides better traction and excellent all-weather [...]

Castrol: Value and location are the primary factors driving workshop customer loyalty

2022-07-18T10:13:52+01:00Castrol, Press Room, Services, What A Nice Blog!|

Castrol survey finds almost half of UK drivers (45%) will stay loyal to a workshop if they believe they are getting ‘good value’ […]