Castrol and MG: SAIC Motor and Castrol announce strategic agreement unveiling new co-branded lubricant for Central and Eastern Europe (CEE) MG customers.
- SAIC Motor, parent company of MG, and Castrol sign strategic agreement
- MG agrees to recommend the use of Castrol’s lubricants and ancillary products in Central and Eastern Europe.
- Includes the launch of a new co-branded product in Central and Eastern Europe carrying the endorsement that “MG recommends Castrol”
- Brings the two strong heritage brands together for the first time outside of China
SAIC Motor and Castrol have forged a strategic three-year agreement that will see the lubricants factory serve as the preferred lubricants supplier for MGs network across Central and Eastern Europe.
The agreement brings together two heritage brands to provide solutions tailored to enhance performance and efficiency across diverse range of vehicles.
Castrol EDGE 0W20 C5 is recommended by MG. The product will be available for car owners for the first time in Hungary, Romania, Poland, Czech, Greece, Slovakia, and Croatia.
The co-branded product brings together Castrol’s expertise in high-quality lubricants spanning more than 125 years and MG’s pioneering efforts in mobility. SAIC Motors recommends the lubricants as the trusted partner for lubrication needs from traditional Internal Combustion Engine to Battery Electric Vehicles and ancillary products in those markets.
Baozheng Wang VP global business, Castrol said, “We are thrilled to embark on this journey in Europe, this agreement exemplifies the power of collaboration in driving value creation. Together, we look forward to working to unlock new opportunities for improved customer experience.”
Skyler Kim, Managing Director, SAIC Motor Central and Eastern Europe, said, “The collaboration will help us propel the brand to new heights, significantly enhancing our brand reach and trust in Central Eastern Europe and delivering a great aftersales service to provide increased customer satisfaction. We also look forward to collaborating with Castrol on future customer offers.”
Budapest, 30 April 2024
Anicecommunication Press Office and Media Relations Castrol Italy >
