- Castrol at the Service Day: on the stand the Formula E world championship car of Jaguar TCS Racing Team which uses Castrol fluids, emblem of the commitment to sustainability.
- Showcasing successes as an OEM partner.
- Many opportunities for Castrol Service repair shop and useful technical workshops.
- The new, modern brand image perpetuates brand recognition by maintaining the historic shades of green and red.
Castrol will participate with its own exhibition space at Service Day, the event dedicated to the after sales world of the automotive sector organized by Quintegia and AsconAuto at the Veronafiere Congress Centre, on 27 and 28 October.
On this unique opportunity for meeting and discussion, which will see the presence of car manufacturers, dealers, authorized repairers, independent workshops, body shops and various operators from the after-sales chain, Castrol will propose a stand aimed at both the direct and indirect sales channels. A choice that reflects the brand’s ability to serve the entire automotive industry with cutting-edge solutions.
The area dedicated to direct sales, in addition to displaying OEM recommendations in collaboration with important automotive brands, will exclusively host the Formula E world championship car of the Jaguar TCS Racing team which uses Castrol fluids. The partnership with JLR on the track and on the road is long-standing and is characterized by the commitment of the two brands to offer technologically advanced products and solutions in the name of sustainability and the circular economy. Just like what happened at this year’s Monaco E-Prix, when the Jaguar TCS Racing team used, for the first time, re-refined Castrol ON electric vehicle transmission fluid in its car, making it the first motorsport team in Formula And to use a transmission fluid resulting from a circular economy process.
In the area reserved for the indirect channel, there will be space for offers of products and services for the Castrol Service branded workshops, all the information and opportunities to enter the network of Castrol car repairers and a welcoming hospitality area for meetings and in-depth workshops organized by specialized technical personnel. The two-day program will address highly topical arguments for the audience present such as the applications of the Castrol range for hybrid cars, the solutions and products for the world of electric mobility and a specific focus on automatic transmission fluids.
Castrol’s presence at the Service Day will be visually characterized by the new brand image, the result of a brand strategy process achieved thanks to a great deal of research, analysis and input from those responsible for brand identity, together with customers and experts of the sector. The updated logo maintains the iconic red and green colors that have made it recognizable throughout its more than 100 years of history and features a more modern, dynamic and lively design, which highlights the company’s innovation and constant commitment towards sustainability, aiming to grow its appeal towards a more heterogeneous clientele interested in lubricants, services and solutions for the mobility of the future.
“Being present at an event like Service Day, of which we are also Silver Sponsor, offers us the opportunity to meet both the world of the direct OEM sales channel and the indirect one of car repairers in the same place”, declares Davide Busnelli, Sales Manager Automotive Italy. “The two days will thus be an opportunity to discuss and mutually increase our knowledge, trying to all work together on high-performance solutions and products in line with the global objectives of sustainability and environmental protection”.
More information on Service Day and how to enter the event is available on the dedicated websiteserviceday.it
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25 October 2023
Anicecommunication Press Office Castrol Italy >
