New Castrol MAGNATEC marketing campaign aimed at enhancing revenue opportunities for workshops.
Castrol has launched a comprehensive multi-channel marketing campaign to raise consumer awareness of its extensive range of MAGNATEC lubricants across the UK. This campaign will run for 3 months beginning in January 2024 and is aimed at promoting how MAGNATEC meets a significant breadth of OEM specifications, providing increased value and benefits to car owners, mechanics, distributors and independent workshops.
Castrol has created a specialised marketing toolkit to help distributors and workshops introduce and promote Castrol MAGNATEC to their customers. The toolkit includes assets such as brochures and wallcharts to enhance mechanics’ ability to select the appropriate oil for specific engines, as well as email templates, posters, roll-up banners, stickers and other displays, all designed to raise customers’ awareness regarding the importance of protecting their vehicles from wear and tear.
A significant 15.7 million cars manufactured by mainstream OEMs across the UK, equivalent to 39.9% of the country’s car parc*, can be serviced using just five MAGNATEC products. By selecting MAGNATEC as their preferred lubricant, workshops can simplify their inventory management and ensure compatibility with a wide range of vehicles, including millions of Citroen, Fiat, Ford, Honda, Kia, Peugeot, Toyota and Vauxhall vehicles.
To highlight the high level of compatibility, Castrol has designed a striking new MAGNATEC ‘Case’ master image based on the company’s new product packaging launched last year. This new design uses 20% less plastic in its five-litre bottle**, which is one of the best-selling products in the Castrol MAGNATEC range***. The new marketing assets also showcase Castrol’s new brand identity, including an updated logo that features a more modern, dynamic, and vibrant design.
The campaign highlights the added protection that Castrol MAGNATEC can provide to vehicles. Road congestion has increased dramatically over recent years, and a typical driver can stop and start up to 18,000 times a year+, a process that can cause wear and slowly damage a car’s engine. Castrol MAGNATEC features DUALOCK molecules that cling to critical engine parts and lock together, forming a powerful force-field of protection that dramatically reduces both engine warm-up and stop-start wear by 50%++.
To learn more about the 2024 Castrol MAGNATEC marketing campaign, please visit: castrol.com
-ENDS-
Notes to editors
* Source: Olyslager December 2022
** New bottle design launched in Europe in 2023 uses less plastic by weight – from 5% less (for one-litre bottles) to 20% less (for five-litre bottles). Excludes 0.5 litre bottles
*** In 2022, Castrol produced 11 million 5-litre bottles, 8.5 million 4-litre bottles, 38.5 million one-litre bottles, and 270,000 0.5 litre bottles in Europe
+ Global average from 50 cities, Castrol MAGNATEC Stop-Start Index 2014
++ Tested v/s the API SN wear limit in the Sequence IVA test, and the ACEA wear limit in the OM646LA test
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9 February 2024
Anicecommunication Press Office Castrol Italy >
