- Castrol SERVICE programme provides businesses with comprehensive support, including Castrol guarantee, branding and training.
- New certification by TÜV Rheinland will help Castrol SERVICE workshops enhance reputation and improve customer retention.
Castrol is introducing a new independent certification for its Castrol SERVICE workshops to help participating businesses optimise operational standards and further build customer trust. The certification will be provided by the TÜV Rheinland Group, a global leader in third-party testing and certification, who will oversee and certify compliance standards for participating businesses across the Castrol SERVICE network.
Currently, over 840 independent workshops in Italy meet the core quality and customer assistance criteria required to carry the ‘Castrol SERVICE’ branding. Castrol aims to become the market leader in branded automotive workshops and the new TÜV certification will help raise the benchmark for Castrol SERVICE workshops even higher. So far, 74 workshops in Italy have received this certification since June last year.
To become certified, participating workshops will be contacted by Castrol Italy on what is required, and, after a positive self-assessment, they can apply for an audit. TÜV Rheinland will then assess operational procedures in the workshop across five key business areas: business organisation; workshop appearance; process and transparency; technical and equipment; and health, safety, and environment.
After a successful audit, workshops will receive a Castrol Certified Partner certificate, as well as a certification shield for display at the workshop. A range of online assets can be used on the workshop’s website, on social media and on the workshop’s ‘Google My Business’ profile for three years.
“Our Castrol SERVICE workshop accreditation assures customers that they will receive a quality service and aims to help workshops safeguard customer retention,” said Davide Busnelli, Sales Manager Automotive Italy. “The option of third-party certification is a response to those businesses that are pushing for even higher standards of excellence, and this new programme will help them increase customer footfall, improve trust and build loyalty.”
Giordano Falchi, owner of M.V.F. s.n.c, a said: “This new certification scheme has really pushed us in providing the very best customer service. I’d like to thank Castrol for contributing to our professional growth.”
Castrol is helping independent workshops further elevate their online presence through a ‘Google My Business’ assistance. Offered as part of the brand network, the service includes creation of a Google profile for the participating workshop, which will include all information that is relevant and helpful for customers, including the showroom location, opening hours, contact details and current offers available to customers. Participating workshops will also receive a monthly update from Google Business Insights, helping them track website traffic and activity.
(picture: Giordano Falchi, owner of M.V.F. s.n.c., certified Castrol SERVICE workshop located in Sasso Marconi in Bologna)
