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Curiosities

Curiosities, oddities and intriguing news from the world of communication brought to you by Anice, the international mobility PR and media relation agency based in Turin, Italy, but covering the whole world with its press services. Contact us if you need a PR help in Italy, in Europe or elsewhere.

‘Beat the Winter’ digital racing game for the debut of Vredestein Wintrac Pro+

2024-11-11T16:04:24+00:00Apollo Tyres | Vredestein, Curiosities, Press Room, What A Nice Blog!|

Later this month Apollo Tyres Ltd will launch ‘Beat the Winter’, a new consumer-facing digital marketing campaign to promote the introduction of the Vredestein Wintrac Pro+, the latest addition to the Vredestein premium winter tyre range. […]

XPENG P7+: the IA mobility vision at Mondial de l’Auto in Paris

2024-11-11T16:26:56+00:00Contents, Curiosities, Events, Press Room, Stories, The Press office, What A Nice Blog!, XPENG|

XPENG P7+: XPENG’s AI-Defined Mobility Vision Takes Center Stage at Paris Motor Show. […]

Giancarlo Fisichella Vredestein brand ambassador

2024-11-11T16:06:25+00:00Apollo Tyres | Vredestein, Contents, Curiosities, Press Room, What A Nice Blog!|

Giancarlo Fisichella become Vredestein brand ambassador. Apollo Tyres has recruited three-time Formula 1 race winner Giancarlo Fisichella as its new ambassador for its premium Vredestein passenger car tyre brand. The two-year agreement will see Fisichella contribute to the test and development of all-new Vredestein high-performance tyres, make appearances at key events, and feature in online [...]

Apollo Tyres to drive rare Dutch electric car at 1000 Miglia Green rally

2024-11-11T16:07:06+00:00Apollo Tyres | Vredestein, Curiosities, Press Room, What A Nice Blog!|

Vredestein brand of Apollo Tyres is ‘Official Tyre Partner’ of 1000 Miglia (11-15 June). […]

Apollo Tyres: Vredestein Ultrac Pro 3D at Piccadilly Circus

2024-11-11T16:07:54+00:00Apollo Tyres | Vredestein, Contents, Curiosities, Press Room, What A Nice Blog!|

Apollo Tyres commences European marketing drive for Vredestein Ultrac Pro with Piccadilly Circus billboard takeover. […]

Vredestein Ultrac impresses in Auto Motor und Sport group test of leading SUV tyres

2024-11-11T16:08:21+00:00Apollo Tyres | Vredestein, Curiosities, Press Room, What A Nice Blog!|

“Tyres you can rely on” – Vredestein Ultrac impresses in Auto Motor und Sport group test of leading SUV tyres. […]

“Exemplary” new Vredestein Ultrac Pro secures podium position in Auto Bild test of high-performance summer tyres

2024-11-11T16:08:27+00:00Apollo Tyres | Vredestein, Curiosities, Press Room, What A Nice Blog!|

Leading German automotive magazine Auto Bild Sportscars has awarded the all-new Vredestein Ultrac Pro third place in its annual group test of high-performance summer tyres. The publication singled out the product as “exemplary,” and highlighted its impressive grip and traction in both wet and dry conditions. […]