Giancarlo Fisichella become Vredestein brand ambassador.
Apollo Tyres has recruited three-time Formula 1 race winner Giancarlo Fisichella as its new ambassador for its premium Vredestein passenger car tyre brand. The two-year agreement will see Fisichella contribute to the test and development of all-new Vredestein high-performance tyres, make appearances at key events, and feature in online and offline Vredestein brand communications.
Starting his role in June, Fisichella led the Vredestein team during the latest edition of the iconic 1000 Miglia classic car rally in Italy. Racing from Brescia to Rome and back, Fisichella made his debut for the Vredestein brand behind the wheel of a 1953 Simca Aronde S.
As ‘Official Tyre Partner’ of the 1000 Miglia since 2017, the Vredestein premium tyre brand featured prominently throughout the race and across all of the event’s online and offline marketing. Following a three-year sponsorship expansion in 2022, Vredestein branding also now features across all other events in the 1000 Miglia portfolio, including the 1000 Miglia Green, the Coppa delle Alpi and the 1000 Miglia Warm Up USA.
Yves Pouliquen, VP Commercial at Apollo Tyres said: “Giancarlo is highly respected among performance car enthusiasts so he is the perfect fit for the Vredestein brand. In addition, his wealth of knowledge gained over many years in top-tier motorsport can help guide our R&D teams as they bring new products and technical innovations to market.”
Fisichella’s 13-year Formula 1 career started with the Minardi team and was followed by stints at Jordan, Benetton, Sauber, Renault, Force India and Ferrari. During this time, he secured three Grand Prix wins. After leaving Formula 1, Fisichella transitioned to sports car racing, including competing in the prestigious 24 Hours of Le Mans. He and his team triumphed in the GTE-Pro class, securing first place in both 2012 and 2014.
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Amsterdam, 18 July 2024
Anicecommunication Media Relations Apollo Tyres – Vredestein Italy >
