Amsterdam, 22 march2023 – Apollo Tyres, via its Vredestein premium tyre brand, is collaborating with Manchester United to run a new ‘Manchester United Soccer School’ event in Italy, providing children and young people with exclusive coaching sessions that encourage exercise and foster personal development.
Taking place on 25 March 2023, the Vredestein Manchester United Soccer School will be delivered at the Hotel Touring in Coccaglio, in Brescia, Italy. The event will be held in association with the charity Associazione L’Immagine, which supports the education of underdeveloped and marginalised families across Italy. Launched as the first in a series of three events across Europe in 2023, the Vredestein Manchester United Soccer School has been created to help boys and girls realise their potential both socially and academically.
The event will be attended by former Manchester United striker Andy Cole, who spent six years with the club, winning nine trophies including the treble of the Premier League, FA Cup and EUFA Champions League in 1999. During his time in Milan, Cole will provide coaching and lend advice to the young players involved.
Since 1999, Manchester United Soccer Schools has delivered a range of football activities for over 500,000 participants, introducing children to professional coaches from grassroots, academy and national level across 90 different countries. The programme offers participants aged from 12 to 18 an insight into the importance of attitude, teamwork, skill, strength and listening in the sport, inspiring young people to learn and develop.
“The Manchester United Soccer School in Milan builds upon our long-standing relationship with Manchester United and provides a great platform to extend our community support activities,” says Benoit Rivallant, President and CEO of Apollo Tyres Europe. “We are proud to be a part of such an exciting and purposeful initiative, and we look forward to using the Vredestein brand to help promote grassroots football and the development of children’s welfare across Italy.”
“We are delighted to be working with Vredestein to host Manchester United Soccer Schools across various locations in Europe,” says Michael Nearly, Head of Coaching, Manchester United Soccer School. “Football is an international language which gives myself and my fellow coaches the ability to interact and engage with local communities. We know some of the youths we will be working with have been or are still going through some difficult experiences and we hope, through the language of football, to inspire, challenge and motivate them to do well in life.”
Apollo Tyres and Manchester United
Apollo Tyres became the official Global Tyre Partner of Manchester United in 2018. In 2020 the company expanded the scope of the collaboration to include its Vredestein tyre brand. Today, the Vredestein brand can be seen on the pitch-side advertising boards at Manchester United home games.
The alignment of Apollo Tyres’ Vredestein brand with Manchester United is compelling, as they share many common attributes. Both the football club and the brand have been top performers in Europe for over a century – underlined by Vredestein’s multiple award wins tyres and Manchester United via its English Premier League and European trophies. They share the same drive for success based on best-in-class performance.
Anicecommunication – Press Office Apollo Tyres | Vredestein Italy
