PETRONAS Lubricants International (PLI), the PETRONAS division responsible for the global production and marketing of lubricants and functional fluids, has selected Anice to manage its Media Relations and PR activities across Italy and Africa. Anice is an international communications agency with a strong focus on the automotive sector and offices in Italy, France, Benelux, Spain, Germany, Sweden, the UK, South Africa, and the UAE.
This partnership reflects PETRONAS Lubricants International’s commitment to strengthening its position in these markets by highlighting its core strengths: innovation, sustainability, and a deep connection with the history and communities of the countries where it operates.
With a global presence in over 100 markets and a cutting-edge Research Centre in Santena (Turin, Italy), PLI distinguishes itself through its ability to combine advanced research with sustainability, offering innovative solutions within the lubricants sector. Headquartered in Kuala Lumpur with marketing offices worldwide, the company is a benchmark for quality and reliability in both the automotive and industrial sectors.
From January 2025, the Anice PR team will assume a strategic role in managing media relations, becoming the primary point of contact for all communications relating to PLI, its products, and its projects.
This collaboration with Anice will not only enhance PLI’s engagement with the Italian media but also serve as a key tool in promoting the company’s dynamic and modern identity, aligning with its commitment to progress and innovation.
Anice will work closely with the internal PLI team, reporting directly to Fulvio Savio, Marketing Manager Italy & Africa, Stefania Migliore, PR & Communication Specialist Italy & Africa, and Laura Sbabo, Marketing & Workshops Coordinator Italy & Africa.
Fulvio Savio, PLI Marketing Manager Italy & Africa
“We consider Anice to be a highly professional and experienced partner, capable of fully understanding our needs and developing a constructive dialogue with the Italian media. Together, we aim to communicate PETRONAS Lubricants International’s commitment to innovation, environmental and social sustainability, and corporate governance in an increasingly impactful manner,” said Fulvio Savio, Marketing Manager Italy & Africa at PLI. “Anice’s international network of experts, specialising in our sectors of interest and based in various countries, will also enable us to initiate and expand communication activities in Africa, a market managed from our Italian office“.
Roberto Beltramolli, Anice CEO
“We are incredibly proud to have been chosen by PETRONAS Lubricants International as their communications partner in Italy and across the African continent,” said Roberto Beltramolli, CEO of Anice. “Our established expertise as a full-service communications agency, combined with a specialised focus on media relations within the automotive sector – perhaps more accurately termed ‘mobility’ today – allows us to offer unique value. Through innovative and targeted communication strategies and our responsive approach, we are prepared to play a pivotal role alongside a truly international and multifaceted organisation like PETRONAS“.
Turin (Italy), 21/01/2025
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Anice | Media Relations Agency Petronas Lubricants International Italy & Africa
