Advertising Campaign for 5×1000 Donations to Fondazione EMN Italy Onlus

Project Description

Design and implementation of the online and offline advertising campaign “5+5×1000: Your Help Counts Twice” to encourage donations of 5×1000 to Fondazione EMN Italy Onlus. The campaign supports research on Multiple Myeloma and Blood Cancers and funds two Research Nurses.

The campaign included:

• Development of advertising banners “5+5×1000: Your Help Counts Twice”: claim creation, graphic design, and banner placement on Facebook and local online newspapers.
• Management of billboard advertising on cultural circuits (Mupi). This involved creating graphic designs for posters, sourcing and booking ad spaces, and overseeing billboard placements.

As the Press Office for Fondazione EMN Italy Onlus, Anicecommunication also distributed a press release to raise media awareness of the campaign and encourage donations for research into multiple myeloma and blood cancers through the 5×1000 initiative.

To donate the 5×1000 to Fondazione EMN Italy Onlus, individuals need to enter the tax code 97652630019, with their signature, in the appropriate section of the 2020 tax form (or Form 730) labeled “Support for volunteer organizations and other nonprofit organizations of social utility.”