Apollo Tyres & Vredestein brand press office for Italy

Project Description

Anicecommunication, as part of its intense collaborations with international networks specialized in the Automotive PR sector, has taken on the role of Italian Press Office for Apollo Tyres and Vredestein, the Dutch brand of high quality tyres.

Anicecommunication is in fact part of the European Media Relations Team created to support Apollo Tyres Europe, and its brand Vredestein, in its relations with the media in different countries and to strengthen the positioning of its products in the reference markets.

Roberto Beltramolli, Paola Maina and Patrizia Tontini, communication professionals with a long experience in the sector, will deal with PR and media relations in Italy and will be the reference for any information on Apollo Tyres and the Vredestein brand, their activities and projects.