Project Description
Management of invitations to media and automotive influencers to participate in the BYD Night event held on Saturday, October 15, 2022, at the elegant Pavilion Gabriel on the Champs Élysées, in the heart of Paris, right on the eve of the opening of the Mondial de L’Auto (October 17-24, 2022).
This exclusive opportunity allowed guests to preview and get to know the Chinese brand and its products more closely and experience a magical Parisian night at the BYD party with an open bar, buffet, and DJ set.
Selection of publications and influencers, management of invitations and follow-up calls, translation of press materials, management of information flow between media and management, verification and control of COVID-19 regulations for international travel, provision of information and documents to invited media, flight and rail ticketing, transfer management, post-event debriefing, journalist recap, and press review.
All information about BYD and its products is available in the Anicecommunication Press Room.
