Project Description
Anicecommunication, as part of the European Media Relations Team created to support Castrol Europe in its relations with journalists and the press in different countries, has taken on the role of Castrol Italy Press Office.
Paola Maina and Patrizia Tontini, communication professionals with a long experience in the automotive sector, will deal with PR and media relations in Italy and will be the reference for any information on high-tech lubricants and fluids of the historic Castrol brand.
The scope of work also includes the coordination of direct marketing campaigns for Castrol Italia.
