Project Description
Management of interviews and public relations with Italian media for PETRONAS Lubricants International at the Geneva International Motor Show in March 2019.
Anicecommunication, acting as the Italian Press Office and PR for PETRONAS Lubricants, facilitated the publication of over 45 articles about the launch of PETRONAS iona, the new range of fluids for electric vehicles. The campaign achieved an Advertising Value Equivalent (AVE) of €62,850 and an Opportunity To See (OTS) of 9,392,000 contacts.
