Project Description
Great Wall Motor Europe has chosen the agency specialized in press office and automotive PR Anice for the presentation and first contact with Italian media of its GWM WEY 03 models and in view of the start of marketing in the country. The GWM WEY 03 media launch – which also allowed the test drive of the two GWM ORA 03 and GWM WEY 05 models – was held at QC Termeroma.
Anice took care of the relations with the international agency, offering her support for the professional car photoshooting and managing the organizational secretariat, which took care of the preparation of the list of invited Italian media, the drafting and distribution of the invitation, the program optimization, guest registration on a specific web platform and ticket office management. The presence on site and the final debrief with the management of expense reimbursements closed the operational circle.
On the content editorial side, the Anice media relations agency took care of the localization and editorial adaptation of all the content.
24 journalists from the main media were able to participate in the press conference and the road test of the 3 GWM models available for a return in terms of AVE of more than 1.5 million euros and a reach of more than 45 million users.
