Project Description
INEOS Grenadier, the uncompromising, rugged off-roader, participated in the 2022 edition of the Goodwood Revival, the famous event dedicated to car enthusiasts, motorsport, aviation, and vintage atmospheres. INEOS had its own exhibition space where it met with Italian and European media and the public and presented its exclusive line of accessories.
The participation of a select group of important Italian media hosted by INEOS Automotive was managed, with the group being accompanied by the Head of Press Office and PR for Italy.
A media dinner was held at the legendary Pub The Grenadier, where the INEOS Grenadier project was born.
Event operations management, both remotely and on-site, included handling the media list and invitations, coordinating and overseeing flight ticketing and transfers, producing necessary forms and documents, managing information flows (press releases and images), post-event debriefing, and press reviews.
Anicecommunication has been the Press Office and PR for INEOS Automotive in Italy since June 2020 and is the point of reference for Italian media for all information and insights about the uncompromising 4×4 INEOS Grenadier.
