Project Description
Anicecommunication, as INEOS Automotive’s Press Office and PR in Italy, took care of the media preview of the exteriors of INEOS Grenadier, the new uncompromising off-road vehicle built to be a citizen of the world, which took place on 18 May 2021, in Perugia, at the country house Il Poeta e il Contadino in Pilonico Paterno.
The Media event was organized on the occasion of the stop of the Giro d’Italia cycling competition in the Umbrian capital city before the Perugia-Montalcino stage, scheduled for the following day.
INEOS is the owner of the cycling team that bears the name of the new 4X4 vehicle and that is why INEOS Grenadier in the morning of May 18 received not only the attention of enthusiasts and of the local media, dailies, TVs and automotive and offroad specialized magazines but also the special visit of the Grenadiers, the cycling team which includes the 2021 Giro d’Italia winner Egan Bernal and also the Italian chrono superstar Filippo Ganna, winner of the first and last stages of the tour that saw the Grenadiers triumph.
