Project Description
The Ineos Grenadier is a 4×4 off-road vehicle redesigned from scratch to be uncompromising. With its unmistakable mix of ruggedness and practicality, embodying British spirit and German engineering precision, the Grenadier originated from the vision of INEOS Chairman Jim Ratcliffe, an automotive and adventure enthusiast. He identified a gap in the market for a minimalist and robust 4×4. The result was INEOS Automotive, a subsidiary of INEOS, founded with a team of automotive experts dedicated to offering a fresh, revolutionary perspective on 4×4 development and manufacturing. In classic British style, the name comes from the pub (The Grenadier) where the concept was born.
Anicecommunication was chosen to handle media relations in Italy and managed the presentation of the Ineos Grenadier’s exterior design to Italian media on July 1, 2020. A select number of journalists were invited to participate in virtual press conferences held online in the months leading up to the launch, featuring Ineos Automotive management and the vehicle’s designer.
Activities included media outlet selection, invitation management, follow-ups, press material translation, coordination of information flow between media and management, post-event journalist summaries, and press review.
Anicecommunication is the Press Office and PR agency for INEOS Automotive in Italy.
