Project Description
INEOS Grenadier, the 4X4 ally for outdoor activities, participated in the 2023 edition of Caccia Village, which took place from May 12 to 14 at the Bastia Umbra Exhibition Center (Perugia). At the INEOS Grenadier stand, the Italian Press Office and the Italian management of the uncompromising off-roader met with journalists and influencers for an on- and off-road test drive immersed in the Umbrian countryside during the first day of the fair.
Event operations management included the selection of publications to invite, media list management, invitation sending, and follow-up calls. The complete and direct management of participants was handled by the Head of Press Office and PR Italy and their team, with coordination and supervision of logistics during the event. There was a direct and constant line with invited journalists and influencers, providing product information. Professional photo and video services were tailored to the needs of the present media, management of information flows (press releases, bespoke video & images), post-event debriefing, and press review of articles published regarding the INEOS Grenadier media test drive in Bastia Umbra.
Anice has been the Press Office and PR for INEOS Automotive in Italy since June 2020 and is the point of reference for Italian media for all information and insights about the uncompromising 4×4 INEOS Grenadier.
