Project Description
Press Office and PR management for the Koelliker Group’s participation in the 2022 edition of Expomove, the event dedicated to electric and sustainable mobility, held in Florence at the Fortezza da Basso from October 5 to 8, 2022.
The stand featured three flagship models from the distributor’s portfolio: the highly anticipated 100% green pickup Maxus T90, recently presented at the IAA in Hannover, the innovative full electric van Maxus eDeliver3, and the elegant plug-in hybrid SUV Coupé Mitsubishi Eclipse Cross PHEV.
Luciano Iengo, Chief Marketing Officer of the Koelliker Group, spoke at the opening day of Expomove, Wednesday, October 5, at the presentation of the Ipsos – Legambiente research “Mobility Styles Observatory in Italian Cities – 2022.”
During Expomove, the Anice PR team created opportunities for meetings and interviews with the media and supported the management as Press Office and PR, providing all the materials to support communication and managing the interview schedule.
