Project Description
Press Office and PR management on the occasion of the Koelliker Group’s participation in MiMo 2022 – Milan Monza Motorshow from 16 to 19 June 2022 where the Koelliker Group exhibited Aiways U5 Prime communicating the official entry of the zero-emission vehicle into CarCloud, the Leasys Rent car subscription available on Amazon, which allows you to rent the car without time or penalty restrictions, and renew it every month.
During the press day, on Thursday 16 June, the Anice PR team supported the Koelliker Group management in meetings with journalists and provided all the materials accompanying the communication as well as managing the interviews agenda.
Over 20 interviews took place with TV, radio, programs and news programs which guaranteed a wide coverage at national level.
