Project Description
Press Office and PR management for the participation of the Koelliker Group and KGen at the MiMo – Milan Monza Motorshow from 10 to 13 June 2021.
The KGen project, unique in the Italian automotive landscape, takes car of the selection, import and distribution in Italy of native electric automotive brands. The first five new car brands represented by the Koelliker Group are: Aiways, Karma, Maxus, Seres and Weltmeister. The project was presented to the media through a virtual press conference on Tuesday 8 June 2021. The virtual launch was followed by a live presence at the MiMo – Milan Monza Motor Show where the Koelliker Group exhibited the range of electric vehicles for a first contact with the media and the public.
During the day dedicated to the Media, Thursday 10 June, Anice PR team organized Koelliker Group’s management interviews and provided all the materials accompanying the communication.
Over 20 interviews conducted and more than 100 articles nationwide covering the virtual and real KGen launch.
