Project Description
As the Press and PR Office of Castrol Italia, Anicecommunication, with its specific expertise in press office and PR activities in the lubricants sector, has carried out constant Media Relations activities with trade publications in order to facilitate in-depth interviews with Castrol Europe and Italy management on the brand’s products and activities, providing the publications with accurate and focused Q&A on specific topics and an adequate set of product and management images.
The interviews were then offered exclusively, so as to make the content appealing to the newspaper and interesting for readers.
Q&A text management received from Castrol Europe (translation and geo-localisation) and liaison with selected media to send materials, proofread and approve final texts.
Post-publication press review and debrief with Castrol.
