Project Description
As part of PR and Press Office activities for the media presentation event of UGØ, “Usato Garantito Zero Pensieri,” the innovative management system by MAPFRE WARRANTY that facilitates the sale and purchase of used cars, Anicecommunication organized and managed the opportunity for MAPFRE’s management to appear as a guest on an episode of the program Safe Drive. The show airs on Sky channel 511 BFC, Odeon TV, and various local channels such as Telelombardia, Top Calcio 24, Videogruppo, RAN TV, Teletruria, and Teleuniverso.
The video interview provided MAPFRE’s management the opportunity to illustrate the innovative UGØ product, “Usato Garantito Zero Pensieri,” which was presented earlier that same morning to Italian media during a press conference at the Westin Palace in Milan.
Anicecommunication was selected by MAPFRE Italia (ora MAWDY) as the Press Office for the launch event of UGØ, which took place on Tuesday, March 29, 2022.
