Project Description
MAXUS – SAIC MOTOR Group, participated at the IAA TRANSPORTATION 2022 in Hannover, and allowed a product preview for some Italian journalists on the media day.
The morning press conference was the occasion for the unveiling of the new 7-seater electric MPV MAXUS MIFA 9, and throughout the day, the media also had the opportunity to test drives it in the Maxus dedicated area.
Anice PR Agency team, the Press and PR Office for Maxus in Italy, was present at the stand and organized interviews and in-depth discussions with guest journalists and those accredited to the exhibition.
Event operations management, both remotely and on-site, included handling the media list and invitations, coordinating and overseeing flight ticketing and transfers, producing necessary forms and documents, managing information flows (press releases and images), post-event debriefing, and press reviews.
