Project Description
Maxus Italia Press and Communication Office: drafting, translation and distribution of press releases and press kits to journalists. Media relations, interview management and PR in direct collaboration with the Koelliker Group, importer and distributor of the Maxus brand in Italy.
All Maxus Italia press releases and press kits are available in the Anice Press Room, where it is also possible to download texts and high-resolution images for press use.
Maxus is the light commercial vehicle (LCV) brand part of SAIC Motors, the third largest Chinese automotive manufacturer. Its name, in Chinese “Datong”, means “to overcome” and represents the vocation of these vehicles, perfect for overcoming obstacles and covering the last mile even in cases where an ecological vehicle is required.
Based in Shanghai, SAIC Maxus Automotive Co. was born from the purchase, in 2010, of the British company Leyland DAF Vans. Over time, it has spread practically all over the world and its range, imported and distributed in Italy by the Koelliker Group, also includes MPVs, SUVs and electric pick-ups. MAXUS is a manufacturer of light commercial vehicles known worldwide for functionality, versatility and reliability.
In the range, the eDeliver3 and eDeliver9 vans and the first electric pick-up available on the European market, the Maxus T90.
