Project Description
MAPFRE WARRANTY Mission: Transparency – A new logic for the used car press conference organization and management for the automotive industry media launch of UGØ, Used Guaranteed Zero Worries, the innovative management system of MAPFRE WARRANTY that facilitates the sale and purchase of a used car starting from a transparent qualitative assessment of its state of use.
Media invitation creation, guest lists and online registration form. Management of sending of Save The Date and invitation with program, telephone recall for the collection of subscribers and coordination of press conference preparation activities.
Creation and realization of the Press Kit and assets for the Media, production of badges for the journalists present and activation of the QR code to download the assets reserved for the press.
Reception desk, guest management and interview agenda at the end of the event.
Press review and post-event debrief.
Anicecommunication was chosen by MAPFRE Warranty Italia as the Press Office for the UGØ launch event which took place on Tuesday 29 March at the Westin Palace in Milan.
