Project Description
Mitsubishi Motors Italia Press and Communication Office: drafting, translation, distribution of press releases and press kits to journalists. Media relations, interview management and PR in direct collaboration with Mitsubishi Motors Italia, a company part of the Koelliker Group, importer and distributor of the brand in Italy.
The press releases and press kits of Mitsubishi Motors Italia are available in the Anice Press Room, where it is also possible to download texts and high-resolution images for press use.
Mitsubishi Motors Corporation is a global automotive company headquartered in Tokyo, Japan, specializing in the production of SUVs, pickups, electric vehicles and plug-in hybrid-electric vehicles. Since the production of the first vehicle over a century ago, the Group has demonstrated an ambitious and often revolutionary approach, developing new vehicle categories and experimenting with cutting-edge technologies.
Deeply rooted in the DNA of Mitsubishi Motors, the brand’s strategy is aimed at the most courageous motorists, willing to question conventions and embrace change. In line with this philosophy, in 2017 the company launched a new strategy summarized by the tagline “Drive your Ambition”, which draws on the concepts of personal driving style and an eye towards the future to reflect the constant dialogue between the brand and its customers.
Today Mitsubishi Motors constantly strives to invest in innovative technologies, exciting designs and product development, igniting the enthusiasm of customers around the world with new and authentic vehicles. The new ASX and the new Colt are expected in 2023.
