Project Description
Management of the online and offline advertising campaign for PETRONAS IVECO Urania, a range of high-performance lubricants and functional fluids developed through the collaboration between PETRONAS and IVECO, designed for all IVECO heavy-duty vehicles.
Tasks included media selection, planning and booking advertising spaces, material management, and verifying publications on online media (banner campaigns and advertorials) and offline media (advertising pages and paid editorial content).
