Project Description
Management of the PR & Press Office on the occasion of the Koelliker Group’s participation in the 2022 edition of the ADD – Automotive Dealer Day at Veronafiera, the B2B event dedicated to all the players in the distribution chain (car manufacturers, dealers and service companies).
The Koelliker Group stand hosted a national preview of the U6, Aiways’ concept SUV coupé and the Mitsubishi Eclipse Cross PHEV.
The President of the Koelliker Group, Marco Saltalamacchia participated in the Workshop organized by FCA BANK and #Leasys “Democratic mobility solutions to drive green” and was among the protagonists of the meeting organized by Automotive Dealer Day on the theme of electrification entitled “Electric: all in” in which he talked about scenarios related to the product, the market, the supply chain and the environment.
During the Automotive Dealer Day the Anice PR team created opportunities for meetings and interviews with the media and supported the management of the Koelliker Group as Press and PR Office, providing all the materials accompanying the communication, as well as managing the agenda of the interviews.
