Project Description
Anice, a communication, media relations, and PR agency with headquarters in Turin and a presence in Europe and globally, is responsible for the Press Office and PR for Italy for MAWDY – MAPFRE Worldwide Digital Assistance, the commercial brand of MAPFRE Asistencia, a multinational leader in insurance products and services, specializing in creating digital solutions, and for MAWDY Services, a leading service brand in the automotive sector in Italy.
Drafting press releases, translation and geolocation of information, media events and media relations, press office management, interviews, and PR in direct collaboration with the management of MAWDY and MAWDY Services. The Anice team, consisting of journalists and communication professionals, is the point of reference for the Italian media for all information and insights on MAWDY and MAPFRE WARRANTY, its assistance services, and many upcoming innovations.
MAWDY MAPFRE Worldwide Digital Assistance is the assistance unit of the MAPFRE Group. Known until 2023 as MAPFRE Asistencia, MAWDY is the global commercial brand operating in 23 countries, primarily in Latin America and Europe, with over 2,000 employees. MAWDY specializes in digital distribution models with partners and companies across various sectors, providing services and solutions that go beyond insurance and complement its commercial partners’ offerings.
