Project Description
Press Office and PR for the launch of KGen, the Koelliker Group’s new native electric mobility hub, a unicum in the Italian automotive scene.
The online streamed press launch took place on Tuesday 8 June 2021 and aroused a lot of interest among the automotive, financial and generalist media. The Anicecommunication team prepared the mailing of the guests, carried out the telephone recall, collected the subscriptions, created the press kit and introduced the represented brands and their products. Q&A management at the end of the KGen streaming together with the management of subsequent interviews completed the successful PR service that continued two days after at MiMo.
