Social ADV Campaign for the European Myeloma Meeting

Project Description

Creation and launch of a social ADV campaign on LinkedIn, Twitter, Facebook, and Instagram to encourage registrations to the third edition of the European Myeloma Network congress, a network of excellence at the European level that promotes collaboration between research centers and study groups from different countries for the treatment of blood cancers, held via streaming from April 6 to 9, 2022.

The social ADV campaign involved creating social posts (graphic design, copy writing, adaptation for different social media), managing ads on individual platforms (choosing target audiences, setting campaign timings, daily and total budget, checking exposure), and preparing performance analysis and final reporting.

As the Press Office of EMN Research Italy, Anice PR agency also distributed a press release across Europe to raise media awareness about the importance of the congress in the context of research on Multiple Myeloma.

European Myeloma Network: official site>>>