Project Description
The Italian stage of the INEOS Grenadier 2021 European 2B Prototype Tour was held at the Viareggio – Massarosa International Off-Road Fair.
Media invitation to the event and test drive alongside the INEOS Automotive off-road instructors at the Experience 1 area of the Off Park in Massarosa (LU).
Reserved venue for journalists invited by INEOS with hospitality and Food Truck all day.
Logistic and operational organization of guests, graphic creation and management of invitations, mailing, secretariat and guest recall. Supervision of registration and forms on site. Creation of information material for media use, post-event debrief and press clipping.