Project Description
Realization of the communication and marketing project The Aiways U5 Amazing Unveiling on the occasion of the 2022 edition of MiMo – Milano Monza Motor Show.
In collaboration with the marketing department of the Koelliker Group and the agencies Cannizzo Produzioni and IoAdv, Anice Communication has created the project “The Aiways U5 Amazing Unveiling” to reveal to the media and the public the new subscription to Aiways U5 Prime, the D-SUV full electric distributed by the Koelliker Group, which can be purchased on Amazon and activated on Leasys CarCloud.
The unboxing ceremony of the giant Amazon package conceiling the Aiways U5 Prime took place in Piazza Duomo on Thursday, 16 June 2022, in the presence of Marco Saltalamacchia, Executive Chairman of Koelliker and Giacomo Carelli, CEO of the FCA Bank Group and Chairman of Leasys. The unveiling set off the offical entry of the zero-emission vehicle into CarCloud, the Leasys Rent car subscription service available on Amazon, which allows you to rent the car without time or penalties constraints, and renew it every month.
An operation of great media impact to stimulate the attention of the many media involved and to communicate in a simple and immediate way to the large audience a new opportunity for electric mobility.
Project conception, creation and sending out a Media teaser-invitation to attend the Unveiling, teaser on social media in the previous day and night to create anticipation and curiosity among the public, creation of a press release and post-event distribution of images and videos.
Meetings and PR with journalists attending the event to stimulate interviews and insights, press reviews and post-event debriefs.
Anicecommunication is the Press Office of the Koelliker Group
