Project Description
Press and PR office for Wuzheng brand in Italy: editing, translation and distribution of press releases and press kits to journalists. Media relations, interview management and PR in direct collaboration with the Koelliker Group, importer and distributor of the brand in Italy following the agreement reached in March 2022 with Wuzheng Europe.
All Wuzheng press releases and press kits are available in the Anice Press Room, where it is also possible to download texts and high-resolution images for press use. Wuzheng Europe is a subsidiary of Wuzheng Group, a leading global commercial and agricultural vehicle brand with millions of end users, including leading Chinese logistics companies.
Founded in 2020 and headquartered in Athens, Greece, Wuzheng Europe supports the regional transition to electric vehicles with a field presence that delivers a high-end sales and after-sales experience to customers, dealers and businesses, and enhances its global ability to deliver clean and smart solutions at any scale.
In Italy, the first vehicle, the 3-wheel electric Wuzheng 3MX, made its debut at Transpotec 2022. and in a futurist Sicilian cart version at the Eolie Music Fest. The “Trinacria” livery was designed by Michele Ducato, an artist from Bagheria and one of the greatest custodians of the art of Sicilian cart decoration whose latest works have been brought to the international limelight by the Dolce & Gabbana fashion house.
