2. Events & Promotions

Anicecommunication, INEOS Automotive Press Office and PR in Italy, managed the Media Event which took place in February 2022 at the Hambach plant in France and which included a visit to the production plant of INEOS Automotive and the off-road test drive of the prototype of the Grenadier. A small number of Italian journalists were [...]

PETRONAS Lubricants International (PLI), the global lubricant production and marketing division of PETRONAS, after the success of the first EV Fluids Symposium held in November 2019 at the Global Research & Technology Center in Santena (Turin), after a year has switched on again spotlight on the topic with a Webinar on Electric Vehicle (EV) Fluids [...]

Management of Italian journalists at the First PETRONAS Electric Vehicle (EV) Fluids Symposium. As the Italian Press Office for PETRONAS Lubricants International, Anicecommunication coordinated the presence of Italian media at the first PETRONAS EV Fluids Symposium held in November 2019 at the Global Research and Technology (R&T) Centre of PETRONAS in Villastellone (Turin). Activities included [...]

MAPFRE WARRANTY Mission: Transparency - A new logic for the used car press conference organization and management for the automotive industry media launch of UGØ, Used Guaranteed Zero Worries, the innovative management system of MAPFRE WARRANTY that facilitates the sale and purchase of a used car starting from a transparent qualitative assessment of its state [...]

As part of PR and Press Office activities for the media presentation event of UGØ, "Usato Garantito Zero Pensieri," the innovative management system by MAPFRE WARRANTY that facilitates the sale and purchase of used cars, Anicecommunication organized and managed the opportunity for MAPFRE’s management to appear as a guest on an episode of the program [...]

Static presentation of INEOS Grenadier to the Milanese media at Cascina Cuccagna, an agricultural outpost in the center of the Lombard capital. The event took place on Friday afternoon and allowed the attending journalists to get to know the INEOS Automotive off-road vehicle up close. Followed by an aperitif at "The Grenadier", an English-style pub [...]

In-person event dedicated to European media (31 January - 1 February 2022). Two days in Budapest, Hungary, with a visit to the Apollo Tyres plant, press conference, Driving Experience with the new Vredestein Quatrac All-Season tire, possibility of one to one interviews and city tour. Event operational secretariat, medialist and invitation management, coordination and supervision [...]

The Italian stage of the INEOS Grenadier 2021 European 2B Prototype Tour was held at the Viareggio - Massarosa International Off-Road Fair. Media invitation to the event and test drive alongside the INEOS Automotive off-road instructors at the Experience 1 area of the Off Park in Massarosa (LU). Reserved venue for journalists invited by INEOS [...]

Test Drive of the new INEOS Grenadier off-road vehicle at the Carraro SpA headquarters in Campodarsego (Padua). Carraro is the renowned axles supplier chosen by INEOS Automotive for the strong experience in off-road. The meeting offered the media the opportunity to get on the Grenadier and test it alongside an INEOS test driver at the [...]

Virtual round table with economic, dailies and specialized automotive media and the management of INEOS Automotive on marketing strategies and after-sales services conceived and developed in view of the start of reservations for the uncompromising INEOS Grenadier off-road vehicle. Virtual Meeting organization, meetings hosting with live presentation of the managers and power point management, moderation [...]