4. Marketing & Seo

SEO (Search Engine Optimization) & Content Optimisation, text optimisation for improved search engine results for the website of rsAutomazione, a company specialising in the production and marketing of software and solutions for the digitalisation of companies with a view to Industry 4.0 and Transition 5.0, for an energy-efficient, sustainable and renewable-based industrial production model.

Castrol Italy banner campaign on the online B2B magazine Inforicambi. The campaign focuses on Castrol EDGE, the most advanced range of motor oils, designed to unleash the full power of your engine when it's most needed. Media selection, choice, and planning, booking space on Inforicambi, materials management, banner campaign performance monitoring, and reporting. Anice PR [...]

Creation and launch of a social ADV campaign on LinkedIn, Twitter, Facebook, and Instagram to encourage registrations to the third edition of the European Myeloma Network congress, a network of excellence at the European level that promotes collaboration between research centers and study groups from different countries for the treatment of blood cancers, held via [...]

Realization of the communication and marketing project The Aiways U5 Amazing Unveiling on the occasion of the 2022 edition of MiMo - Milano Monza Motor Show. In collaboration with the marketing department of the Koelliker Group and the agencies Cannizzo Produzioni and IoAdv, Anice Communication has created the project "The Aiways U5 Amazing Unveiling" to [...]

Castrol Magnatec information and promotional campaign included the distribution to media of a press release, direct contact with a selected group of journalists, management of the DEM campaign on B2B sites, advertising page on B2B magazines and banner monitoring on specialized sites. Direct contact with a select group of media was developed with the "Have [...]

Castrol MAGNATEC DEM campaign management - Direct Email Marketing Selection of publishers, drafting of the calendar, project presentation, material management and customer-supplier relationships, published verification and performance figures collection for the various DEM mailings. Anicecommunication is the press office of Castrol Italia. DEM Castrol MAGNATEC Spare Parts >>>

DEM campaign management - Direct Email Marketing - to promote the competition reserved to B2B operators on the occasion of the “Castrol National Mechanics’ Month” program.  Selection of publishers, drafting of the output calendar, project presentation, material management and customer-supplier relationships with bookkeeping service, verification of the published materials, collection of statistics figures and performances [...]

Management of the on and offline advertising campaign of PETRONAS Ambra, the exclusive line of approved functional fluids, recommended in the maintenance manuals and distributed by the New Holland network.   Media selection, choice and planning, media buying and booking, material management and verification of publications on online media (banner campaign and advertorial) and offline (paid [...]

Management of the online and offline advertising campaign for PETRONAS IVECO Urania, a range of high-performance lubricants and functional fluids developed through the collaboration between PETRONAS and IVECO, designed for all IVECO heavy-duty vehicles. Tasks included media selection, planning and booking advertising spaces, material management, and verifying publications on online media (banner campaigns and advertorials) [...]

Management of the online advertising campaign for Oleoblitz, a comprehensive range of made-in-Italy lubricants and functional fluids for cars, industrial vehicles, and agricultural vehicles of all brands and models. Activities included media selection, planning, ads space booking, material management, and verifying publications on online media (banner campaigns and advertorials). Oleoblitz is a registered brand of [...]