Dynamic presentation of the new ultra smart XPENG G6 electric coupé SUV to the European media in Utrecht, the Netherlands, on 4 and 5 June 2024. In addition to a press conference and a visit to the XPENG Center in Utrecht, the event included a media test drive of the XPENG G6. Thanks to its [...]
Media launch B-ON PELKAN: the commercial vehicle revolutionising deliveries and facilitating the electric transition
Media launch B-ON PELKAN: the commercial vehicle revolutionising deliveries and facilitating the electric transition
Editorial Staff2024-11-12T08:35:35+00:00Italian media launch with press conference, test drive and interviews with Italian and international management of the innovative eLCV B-ON Pelkan in Bardolino (Verona, Italy), on the Garda Lake, on 9 and 10 July 2024 at the Aqualux Hotel Spa & Suite. Anice handled relations with the international management, also providing professional photo and video [...]
GWM WEY 03 and ORA 03 media launch
Editorial Staff2024-11-12T08:38:29+00:00Great Wall Motor Europe has chosen the agency specialized in press office and automotive PR Anice for the presentation and first contact with Italian media of its GWM WEY 03 models and in view of the start of marketing in the country. The GWM WEY 03 media launch - which also allowed the test drive [...]
Lubricants sector press office for Castrol in Italy: management interviews scouting and facilitation
Editorial Staff2024-11-12T08:39:55+00:00As the Press and PR Office of Castrol Italia, Anicecommunication, with its specific expertise in press office and PR activities in the lubricants sector, has carried out constant Media Relations activities with trade publications in order to facilitate in-depth interviews with Castrol Europe and Italy management on the brand's products and activities, providing the publications [...]
International Multiple Myeloma Congress EMN2024
Editorial Staff2024-11-12T08:41:27+00:00Anice, Press Office of EMN Trial Office, on the occasion of the fifth edition of the International Congress of the European Myeloma Network, the European network of excellence in research on Multiple Myeloma and blood neoplasms, which took place in Turin, at the Lingotto Congress Centre from 18 to 20 April 2024, took care of [...]
European launch of the new Vredestein Ultrac Pro tyre
Editorial Staff2024-11-12T08:42:39+00:00Management of the presence of Italian journalists at the European launch of Vredestein Ultrac Pro, the new ultra-high performance summer tyre, which took place in Seville, Spain, from the afternoon of Sunday 10 March 2024 to Tuesday 12 March 2024. Translation, geolocation and dispatch to Italian journalists of the press kit complete with images. Management [...]
Press Office and PR for MAWDY and MAWDY Services
Editorial Staff2024-11-12T08:43:53+00:00Anice, a communication, media relations, and PR agency with headquarters in Turin and a presence in Europe and globally, is responsible for the Press Office and PR for Italy for MAWDY - MAPFRE Worldwide Digital Assistance, the commercial brand of MAPFRE Asistencia, a multinational leader in insurance products and services, specializing in creating digital solutions, [...]
Media Test Drive INEOS Grenadier at Wildays 2023
Editorial Staff2024-11-12T08:44:29+00:00INEOS Automotive organized an exclusive test drive of the rugged INEOS Grenadier off-roader for Italian media during its participation at Wildays 2023 (June 9-11) in San Polo d’Enza (RE). Journalists present were able to experience firsthand, on-road and off-road, what makes this 4X4 a unique vehicle in its category. Event operations management included selecting publications [...]
INEOS Grenadier: Media Test Drive at Caccia Village
Editorial Staff2024-11-12T08:45:25+00:00INEOS Grenadier, the 4X4 ally for outdoor activities, participated in the 2023 edition of Caccia Village, which took place from May 12 to 14 at the Bastia Umbra Exhibition Center (Perugia). At the INEOS Grenadier stand, the Italian Press Office and the Italian management of the uncompromising off-roader met with journalists and influencers for an [...]
INEOS Grenadier Global Media Drive
Editorial Staff2024-11-12T08:45:55+00:00Organisation and management for the Italian media of Expedition 1.0, the first Global Media Drive of the INEOS Grenadier 4X4, the uncompromising off-road vehicle. An unusual and adventurous test drive from the north of Scotland to The Grenadier Pub. On board the INEOS Grenadier, journalists from Italy's most prestigious publications travelled through the wilds of [...]