ADV Campaign management

Castrol Italy banner campaign on the online B2B magazine Inforicambi. The campaign focuses on Castrol EDGE, the most advanced range of motor oils, designed to unleash the full power of your engine when it's most needed. Media selection, choice, and planning, booking space on Inforicambi, materials management, banner campaign performance monitoring, and reporting. Anice PR [...]

Management of the online and offline advertising campaign for PETRONAS IVECO Urania, a range of high-performance lubricants and functional fluids developed through the collaboration between PETRONAS and IVECO, designed for all IVECO heavy-duty vehicles. Tasks included media selection, planning and booking advertising spaces, material management, and verifying publications on online media (banner campaigns and advertorials) [...]