As the Press and PR Office of Castrol Italia, Anicecommunication, with its specific expertise in press office and PR activities in the lubricants sector, has carried out constant Media Relations activities with trade publications in order to facilitate in-depth interviews with Castrol Europe and Italy management on the brand's products and activities, providing the publications [...]
Castrol Italy banner campaign on the online B2B magazine Inforicambi. The campaign focuses on Castrol EDGE, the most advanced range of motor oils, designed to unleash the full power of your engine when it's most needed. Media selection, choice, and planning, booking space on Inforicambi, materials management, banner campaign performance monitoring, and reporting. Anice PR [...]
Castrol Magnatec information and promotional campaign included the distribution to media of a press release, direct contact with a selected group of journalists, management of the DEM campaign on B2B sites, advertising page on B2B magazines and banner monitoring on specialized sites. Direct contact with a select group of media was developed with the "Have [...]
Anicecommunication, as part of the European Media Relations Team created to support Castrol Europe in its relations with journalists and the press in different countries, has taken on the role of Castrol Italy Press Office. Paola Maina and Patrizia Tontini, communication professionals with a long experience in the automotive sector, will deal with PR and [...]
