Castrol Magnatec information and promotional campaign included the distribution to media of a press release, direct contact with a selected group of journalists, management of the DEM campaign on B2B sites, advertising page on B2B magazines and banner monitoring on specialized sites. Direct contact with a select group of media was developed with the "Have [...]
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Samson Agro and Vredestein Tyres collaborate on innovative slurry tanker tyre test
Samson Agro and Apollo Tyres have completed an in-depth tyre test in the Viborg area of Denmark to explore ways to enhance the efficiency of organic fertilizer handling. This collaborative study examined five different sizes [...]
New Castrol product finder will help workshops and customers find the right oil
New Castrol product finder will help workshops and their customers find the right oil more easily. […]
Vredestein Traxion CropCare tyre provides 30% more stability for sprayers
Vredestein Traxion CropCare will be the brand’s first tyre for trailed and self-propelled sprayers […]
All-new Vredestein VF sprayer tyre set to be unveiled at EIMA
Apollo Tyres Ltd has confirmed it will enter the row crop tyre segment in early 2025, with the launch of its first VF (Very-High Flexion) sprayer tyre). […]
‘Beat the Winter’ digital racing game for the debut of Vredestein Wintrac Pro+
Later this month Apollo Tyres Ltd will launch ‘Beat the Winter’, a new consumer-facing digital marketing campaign to promote the introduction of the Vredestein Wintrac Pro+, the latest addition to the Vredestein premium winter tyre [...]
XPENG P7+: the IA mobility vision at Mondial de l’Auto in Paris
XPENG P7+: XPENG’s AI-Defined Mobility Vision Takes Center Stage at Paris Motor Show. […]
XPENG to Unveil the Future of AI Mobility in Europe at Paris Motor Show 2024
XPENG Motors (“XPENG” or the “Company,” NYSE: XPEV and HKEX: 9868), a leading Chinese AI mobility company, is set to participate in the Paris Motor Show 2024 from October 14th to October 20th. Showcasing under [...]
Castrol’s work with Submer on immersion cooling
Castrol’s work with Submer on immersion cooling gains momentum: Castrol ON Fluid for data centre cooling passes Submer’s testing requirements and gains approval. Switching from traditional methods of cooling data centres (with air or water) [...]
Castrol unveils refreshed brand to reflect the changing needs of customers
28 February 2023 – Castrol, a global leader in lubricants and part of the bp group, today unveils its refreshed brand, including an updated look and feel. The brand refresh is aimed at better reflecting [...]
BYD ATTO 3: VAB electric Family car of the Year 2023
Prestigious Flemish Automobile Club prize for ideal electric Family Car Jurors report: “This car outshines all European competitors’’ BYD ATTO 3 awarded for its design, safety, technology, interior space, high level of standard features, efficiency [...]
XPENG P7+: the IA mobility vision at Mondial de l’Auto in Paris
XPENG P7+: XPENG’s AI-Defined Mobility Vision Takes Center Stage at Paris Motor Show. […]
XPENG to Unveil the Future of AI Mobility in Europe at Paris Motor Show 2024
XPENG Motors (“XPENG” or the “Company,” NYSE: XPEV and HKEX: 9868), a leading Chinese AI mobility company, is set to participate in the Paris Motor Show 2024 from October 14th to October 20th. Showcasing under [...]
INEOS Automotive rides high at 2023 Goodwood festival of speed
INEOS Automotive rides high at 2023 Goodwood festival of speed with global debuts, zero emissions tech and special celebratory stunt. […]
INEOS Grenadier test drive at Caccia Village 2023
From Friday 12 to Sunday 14 May 2023 the INEOS Grenadier off-road vehicle, will be in Bastia Umbra at the Umbriafiere Trade Fair Centre for Caccia Village 2023, The National Hunting and Shooting Exhibition. [...]
Win a VIP experience for two at the iconic 1000 Miglia classic car rally with Vredestein
Amsterdam, 24 April 2023 – – A new competition has been launched to celebrate the partnership between the Vredestein premium tyre brand and the iconic 1000 Miglia classic car rally. Vredestein, which is owned by [...]